Up to the end of August 2011, Vietnam pangasius export reported US$1.16 billion, up nearly 30 percent on that of the same period of 2010. Vietnam pangasius export to the U.S reached nearly US$196 million – the highest level out of over 133 countries and territories importing fish from Vietnam.Vietnam is the biggest pangasius exporters to the U.S. So far this year, Vietnam fish export to the U.S. has remarked a notable growth in both volume and value. Vietnam pangasius is more and more popular in the U.S. The National Fisheries Institute (NFI) has ranked Vietnam pangasius as the ninth among top 10 favourite fish species in the U.S. in 2010 while it ranked the tenth in 2009. The fish consumption in the U.S. per capita in 2009 averaged 0.78 kilogram while the fish consumption in 2010 increased to 0.89 kilogram. Among the U.S.’s top 10 favourite fish species, Vietnam pangasius is one of four species (including tilapia, tuna, cod) which see a high consumption while the other six species show decreasing consumption over the previous year. EU is Vietnam’s leading pangasius importer with the proportion of 30.7 percent in the total Vietnam pangasius export. According to a large pangasius exporter, at the early September 2011, members of the EU reported a double increase in importing fish fillet in small size (or raw fish count 850 grammes per piece). In the first eight months of 2011, pangasius export members, Spain and the Netherlands are the biggest importers, accounting for over 10 percent of the EU’s total pangasius import. Spain is the largest fish importers in EU. In the first eight months of 2011, pangasius export to the country reached US$73 million, down 9.6 percent on that of the same period last year. On the contrary, in August 2011, fish export to Spain reached US$13.6 million, up 46.5 percent on that of August 2010. At this time, fish export to the Netherlands posted nearly US$9 million, up on that of the previous month (US$6.39 million) and up 87.6 percent on that of the same period last year. With notable growth in fish export to the EU, Vietnam processors strongly purchase raw fish for processing. This leads to the increasing price of domestic raw fish. However, the fish price has not exceeded the peak of VND26, 000 per kilogram. Vietnam pangasius export also sees growth in Mexico, Russia, Singapore, the Philippines, Malaysia, China and Hong Kong, Brazil. From January to August this year, fish export to Brazil reached US$45 million, up 137 percent, export to Saudi Arabia reached US$40 million,up 45.2 percent. With high fish demand from the global market,Vietnam pangasius export this year expects to achieve over US$1.5 billion.